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Persuasive Technology: Third International Conference, PERSUASIVE 2008, Oulu, Finland, June 4-6, 2008, Proceedings

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Until recently, mostsoftwareapplications and technologiesweredeveloped wi- out much thought to how they in?uenced their users. This perspective is cha- ing.Today, industryexpertsandacademicsareembracingapurposefulapproach to persuasive design. In an industry context, designing for persuasion is bec- ingessentialforsuccess.Inacademicsettings, thestudyofpersuasivetechnology illuminates the principles that in?uence and motivate people in di?erent aspects of their lives. Persuasive technology i...