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Persuasive Technology: Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007. Revised Selected Papers

By Yvonne de Kort (Editor), Wijnand IJsselsteijn (Editor), Cees Midden (Editor), Berry Eggen (Editor), B.J. Fogg (Editor)
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By Yvonne de Kort (Editor), Wijnand IJsselsteijn (Editor), Cees Midden (Editor), Berry Eggen (Editor), B.J. Fogg (Editor)
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Persuasive technology is the general class of technologies that purposefully apply psychological principles of persuasion – principles of credibility, trust, reciprocity, authority and the like – in interactive media, in the service of changing their users’ attitudes and behavior. Only one year ago, in 2006, the first international conference in this area, PERSUASIVE 2006 was hosted in Eindhoven. The conference was entirely geared towards communicating the progress made in the area of persu...

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