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Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward

By Rishabha Malviya (Editor), Pramod Kumar Srivastava (Editor), Swati Verma (Editor), Shashikant Srivastava (Editor)
Hardcover
$240.00
By Rishabha Malviya (Editor), Pramod Kumar Srivastava (Editor), Swati Verma (Editor), Shashikant Srivastava (Editor)
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“Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business.” —From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India

With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides ...

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BusinessIndustriesHealth Care IndustriesGeneral Health Care Industries