Plan, Create, Optimize, Distribute!

Engagement marketing is a move from one-way campaigns to a strategy that seeks to have dialogue with the customer Unlike traditional forms of marketing that bombard and interrupt the customer, engagement marketing leverages the specific needs of the customer. It is also about encouraging customers to interact among themselves, which can build advocacy for your brand. In Plan, Create, Optimize, Distribute, Gabriela Taylor shows you how to put yourself where your customers are and engage them...