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Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

By Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
Paperback
$18.95
By Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
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A practical guide to the new economy that is transforming the way we live, work, and play.

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first autho...

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