Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

The founders of a respected Silicon Valley advisory firm reveal a groundbreaking business strategy called category design.

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and achieving market domination over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.

In this farsight...