Political Communication in Britain: Campaigning, Media and Polling in the 2017 General Election

by Dominic Wring (Editor), Roger Mortimore (Editor), Simon Atkinson (Editor)

Overview

Political Communication in Britain is a now established series of nine books, the first of which appeared in the aftermath of the 1979 General Election. This book follows the structure of previous volumes and features commentaries and assessments from the pollsters who monitored voter opinion during the 2017 General Election. It also includes chapters from party strategists responsible for devising and executing the rival campaigns. Furthermore contributions from journalists offer a media perspective on the campaign. The remainder of the book consists of academic material designed to complement and augment the aforementioned professionals’ chapters. Here the focus is on the major dynamics of political communication, specifically the roles of the press, television, advertising, internet and other such phenomena during the 2017 Snap Election.

Product Details

ISBN-13:	9783030008215
Publisher:	Springer International Publishing
Publication date:	12/07/2018
Edition description:	1st ed. 2019
Pages:	296
Product dimensions:	5.83(w) x 8.27(h) x (d)

About the Author

Dominic Wring is Professor of Political Communication at Loughborough University, UK.

Roger Mortimore is Professor of Public Opinion and Political Analysis at King’s College London, UK, and Director of Political Analysis at Ipsos MORI.

Simon Atkinson is Chief Knowledge Officer at Ipsos MORI, UK.

Table of Contents

1. Seven Weeks is a Long Time in Politics Dominic Wring, Roger Mortimore and Simon Atkinson.- 2. A Tale of Two Parties: Press and television coverage of the campaign David Deacon, John Downey, David Smith, James Stanyer and Dominic Wring (Loughborough).- 3. Broadcasting the Snap Election: Surprising Politics but Familiar Production Paul Brand (ITV).- 4. BBC Campaign Coverage Policy Jay G. Blumler (Leeds).- 5. Election Night: The View from Sky News Isla Glaister (Sky News).- 6. The Agenda-Setting Role of Newspapers in the UK 2017 Election Angela Phillips (Goldsmiths).- 7. Alternative Agendas or More of the Same? Online News Coverage of the 2017 Election Emily Harmer and Rosalynd Southern (Liverpool).- 8. Alternative Media: a New Factor in British Politics? Craig Gent and James Walker (Novara Media).- 9. ‘Strong and Stable’ to ‘Weak and Wobbly’: The Conservative election campaign Anthony Ridge-Newman(Liverpool Hope).- 10. The Labour Campaign by Greg Cook (Labour).- 11. The Liberal Democrat Campaign James Gurling (Liberal Democrats).- 12. Movement Led Electoral Campaigning: Momentum in the 2017 General Election Abi Rhodes (Nottingham, and Momentum).- 13. #GE2017: Digital Media and the Campaigns Declan McDowell-Naylor (Royal Holloway).- 14. The Polls in 2017 Will Jennings (Southampton).- 15. “Yer jaiket is hanging by a shooglie peg!”: Fear, Groupthink and Outliers Damian Lyons Lowe (Survation).- 16. An Ever-Changing Mood: Qualitative Research and the 2017 Election Campaign Suzanne Hall and Paul Carroll (Ipsos MORI).- 17. Seismographs for youthquakes – how do we know how the public voted in British general elections? Roger Mortimore (Ipsos MORI).- 18. Why polling matters: the role of data in our democracy Keiran Pedley (GfK).

What People are Saying About This

From the Publisher

“This book lifts the lid on the thoughts and decisions of those ‘in the know’ at the heart of British politics, providing a unique and highly valuable account of the 2017 general election campaign from those closest to its broadcasting and planning, and from observers on the ground. This most fascinating of elections is brought to life in the reflections of some of its key protagonists.” (Jane Green, Professorial Fellow and Gwilym Gibbon Senior Research Fellow, Nuffield College, University of Oxford, UK)

“An excellent account of the 2017 election campaign and how the polls and media covered it.” (Dennis Kavanagh, Emeritus Professor of Politics, University of Liverpool, UK)

“In 1945 Clement Attlee was driven around the country by his wife to the campaign rallies. That was seventy-three years ago. Political campaigns have come a long way. The book by Wring, Mortimore, Atkinson and contributions from their colleagues have nailed it. Anyone interested in British politics should want to read it.” (Sir Robert Worcester KBE DL, Founder of MORI)