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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

By Hemachandran K (Editor), Debdutta Choudhury (Editor), Raul Villamarin Rodriguez (Editor), Jorge A. Wise (Editor), Revathi T (Editor)
Hardcover
$200.00
By Hemachandran K (Editor), Debdutta Choudhury (Editor), Raul Villamarin Rodriguez (Editor), Jorge A. Wise (Editor), Revathi T (Editor)
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In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results....

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Science & TechnologyComputersEngineeringTechnologyRobotics & Artificial IntelligenceArtificial Intelligence (AI)Machine Learning