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Preisfindung in Agenturen: Mehr Gewinn und wirtschaftliche Freiheit ohne Kostenrechnung, Stundensatz und Zeiterfassung

By Markus Hartmann
Narrated by: Markus Hartmann
Unabridged — 6 hours, 25 minutes
Audiobook
$32.40
By Markus Hartmann
Narrated by: Markus Hartmann
Unabridged — 6 hours, 25 minutes
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Viele Agenturen machen zu wenig Gewinn. Sind alle Ausgaben gedeckt, bleibt wenig übrig für eine ausreichende Rücklagenbildung, für Investitionen und als »Lohn« für das unternehmerische Risiko. Die Ursache dafür bleibt oft unerkannt: Eine Preisfindung, die nicht auf Gewinnerzielung, sondern auf Kostendeckung fokussiert.

Kostenrechnung, Stundensatz und Zeiterfassung sind die vorherrschenden Methoden zur Preisfindung und zur »Unternehmenssteuerung« in Agenturen. Jedoch begrenzen diese Ideen und...

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