Pressearbeit in der IT-Branche: Erfolgreiches Vermarkten von Dienstleistungen und Produkten in der IT-Presse | Barnes & Noble®

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By Gerhard Versteegen (Editor), A. Esslinger (Contribution by), C. Versteegen (Contribution by)

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Overview

Nach einer kompakten Darstellung der Grundlagen der Pressearbeit arbeiten die Autoren die besonderen Aspekte der IT-Pressearbeit heraus. Schwerpunkte des Buches sind der Aufbau der Pressearbeit, die Darstellung möglicher Aktivitäten und der Instrumente und Strategien, die zur Realisierung zur Verfügung stehen. Ebenso kommt der Einsatz von Presseagenturen und Aufbau und Pflege von Presseportalen zur Sprache. Zahlreiche Beispiele erfolgreicher Presseaktivitäten runden dieses Werk ab.

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