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Pricing and Profitability Management: A Practical Guide for Business Leaders

By Julie Meehan, Mike Simonetto, Larry Montan, Chris Goodin
Hardcover
$57.00
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$114.00
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By Julie Meehan, Mike Simonetto, Larry Montan, Chris Goodin
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The practical guide to using pricing and profitability management to build a better business

A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational align...

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BusinessEconomicsMarketing & SalesEconomic Theory & Schools of ThoughtMarketingEconomic Theory - General & MiscellaneousMarketing - Professional & ReferenceSales