Book Your Summer Shop NowBook Your Summer Shop Now
Add Item to wish listAdd Item to wish list
Read sample

Pricing and the Sales Force

By Andreas Hinterhuber (Editor), Stephan Liozu (Editor)
Hardcover
$233.99
By Andreas Hinterhuber (Editor), Stephan Liozu (Editor)
Promotion message icon

Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5. Learn More

Formats
See All Formats & Editions
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.

Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – converting those list prices into the realized sales, and as a result, greater profitability? This is the domain of the sales force.

A selection of the world’s leading specialists explore different aspec...

Categories

BusinessMarketing & SalesSales