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Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits

By Danilo Zatta (Editor), Maciej Kraus (Editor)
Paperback
$42.99
By Danilo Zatta (Editor), Maciej Kraus (Editor)
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Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricin...

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