Pricing for Profit: How to Command Higher Prices for Your Products and Services

This accessible and practical guide teaches businesses that they can command almost any price they choose by focusing on the value--not the cost--to the customer.

The low price that small businesses feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and earn compensation that matches the true value of the product or se...