Pricing for Success: The 7-step plan for winning more customers at better prices

Perfecting your pricing is fundamental to the success of your business. It affects how your customers perceive you, it can make or break a sale, and it's the most powerful key to profitable and sustainable growth.

But how do you know your pricing is right? How do you approach making this most crucial of decisions with confidence and clarity?

In Pricing for Success, leading pricing expert Mark Peacock takes a fresh look at the power and psychology of pricing and walks you clearly through seve...