Proceedings of the 1998 Multicultural Marketing Conference

Proceedings of the 1998 Multicultural Marketing Conference

by Jean-Charles Chebat, A. Ben Oumlil

Paperback(Softcover reprint of the original 1st ed. 2015)

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Product Details

ISBN-13: 9783319369426
Publisher: Springer International Publishing
Publication date: 12/16/2016
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Edition description: Softcover reprint of the original 1st ed. 2015
Pages: 538
Product dimensions: 8.27(w) x 10.98(h) x 0.05(d)

Table of Contents

​Multicultural Issues in Asia: Part I.- Multicultural Marketing Issues in Africa: Part I.- Cultural Effects on Marketing Strategies: Implications for Turkey.- Issues in Multicultural Market Segments.- Quality-of-Life Issues in Multicultural Marketing Contexts.- The Impact of Culture on Promotional Strategy.- New Approaches to the Understanding of Japanese Consumers and Marketing.- Multi-Cultural Issues in Advertising.- Entry Strategies in Emerging Markets of Asia and Africa.- African-American Consumers Behavior.- Multicultural Services Marketing.- Asian-American Markets: Strategic Issues and Insights.- Multicultural Marketing Issues in Africa: Part II.- Cultural Effects: Markets of Eastern European/Middle East Countries.- Marketing Ethics: Research in Progress.- Multicultural Issues in Retailing.- Multicultural Research Methodology.- Issues in Marketing to Hispanic-American Consumers.- Multicultural Issues in Business-to-Business Marketing.- Multicultural Perceptual Differences and Strategic Tools.- Multicultural Issues in Sales Management.- Healthcare Marketing.- Marketing to African-American Consumers.- Issues in Advertising and Marketing Research in Japan.- Canadian Perspectives on Culture and Ethnicity in Marketing Management.- Multicultural Issues in Asia: Part II.- Multicultural Marketing Issues in Africa: Work-in-Progress.- Business-to-Business Marketing: Work in Progress.- The Role of Culture in Marketing: Canadian Perspectives.- Multicultural European Issues in Marketing.- Multicultural Issues in Australia and New Zealand.​

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