Professional Football Club Management: Leadership for Commercial Success

This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, this book explains how to take any club to the next level and increase brand value.

Drawing on the authors’ extensive experience of working in elite professional football, this book covers all the core areas of club management, from brand identity, br...