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Profiles in Small Business: A Competitive Strategy Approach

By Margo Anderson, Lowell R. Jacobsen, Gavin Reid
Paperback
$42.99
By Margo Anderson, Lowell R. Jacobsen, Gavin Reid
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A new analytical approach to small firms' cases, which
* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
* Considers both extended rivalry and financial structure
* Shows how to `ground' small business theory in reality
Profiles in Small Businesses has a companion volume Small Business Enterprise by G...

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BusinessBusiness - General & MiscellaneousSmall BusinessBusiness - General & MiscellaneousSmall Business - General & Miscellaneous