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Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data into Added Value

By Wouter Verbeke, Bart Baesens, Cristian Bravo
Hardcover
$49.95
By Wouter Verbeke, Bart Baesens, Cristian Bravo
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Maximize profit and optimize decisions with advanced business analytics

Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches an...

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