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Program Or Be Programmed: Eleven Commands for the AI Future

By Douglas Rushkoff
Paperback
$19.95
By Douglas Rushkoff
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A deep dive into one of this century's most potent questions: do we direct technology, or do we let ourselves be directed by it?

This compact new edition of a paradigmatic text packs a big and actionable punch. Updated with a new section on the unique challenges posed by AI, Program or Be Programmed presents a spirited, accessible poetics of new media. On these pages (and screens), Rushkoff picks up where Marshall McLuhan left off, helping readers recognize programming as the new literacy o...

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