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Proposals & Competitive Tendering Part 1: Strategy & Positioning to Win (Second Edition)

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Strategy & Positioning to Win is a practical guide to the early stages of the competitive tendering process, covering the contractor's strategy and positioning activities in advance of the customer's request for proposal (RFP). This is a critical period for contractors to develop and implement winning strategies that will maximize their chances of success.

This Second Edition has been significantly extended with additional material including key insights and further details of strategy devel...