Psychorhetoric and the Psychology of Thought

How can a particular way of argumenting direct our thinking? How does the formulation of a question influence the answer, producing a bias or an insight? And finally, what effect does public communication have on public behaviour?

Psychorhetoric and the Psychology of Thought illustrates the role played by rhetoric and communicative heuristics in the psychology of thinking and decision making, and its effect on many areas of our daily life. It gives voice to a new and unconventional approach ...