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Public Relations and Communications: From Theory to Practice

By Aoife O'Donnell
Hardcover
$200.00
By Aoife O'Donnell
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This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.

The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such a...

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BusinessMarketing & SalesPublic Relations