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Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession

By Alexander V. Laskin (Editor), Karen Freberg (Editor)
eBook
$52.99
By Alexander V. Laskin (Editor), Karen Freberg (Editor)
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Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.

This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisi...

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Social SciencesMedia & CommunicationsCommunications - General & Miscellaneous