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Pull: Networking and Success since Benjamin Franklin

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Redefining the way we view business success, Pamela Laird demolishes the popular American self-made story as she exposes the social dynamics that navigate some people toward opportunity and steer others away. Who gets invited into the networks of business opportunity? What does an unacceptable candidate lack? The answer is social capital—all those social assets that attract respect, generate confidence, evoke affection, and invite loyalty.

In retelling success stories from Benjamin Franklin ...