Punished by rewards: The truble with gold stars, in incentive plans, a's paise, and other bribes

Al'fi Kon, izvestnyy psiholog i nezavisimyy issledovatel' v oblasti chelovecheskogo povedeniya, dokazyvaet, chto bazovaya strategiya, kotoruyu my ispol'zuem v obshchenii s det'mi i podchinennymi, porochna i opasna. «Sdelay to — i poluchish' vot eto» — my pribegaem k podobnym frazam, chtoby dobit'sya zhelaemogo povedeniya, i chasto dostigaem svoey celi, poetomu podobnaya taktika kazhetsya nam opravdannoy. No na dele obeshchanie nagrady imeet lish' vremennyy effekt. Avtor prizyvaet ne dovol's...