Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin


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Product Details

ISBN-13: 9781591843177
Publisher: Penguin Publishing Group
Publication date: 11/12/2009
Pages: 210
Sales rank: 24,995
Product dimensions: 5.30(w) x 7.30(h) x 0.80(d)
Age Range: 18 Years

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission MarketingPurple CowAll Marketers Are LiarsSmall is the New BigThe DipTribesLinchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.

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Purple Cow 4.2 out of 5 based on 0 ratings. 85 reviews.
Junyang More than 1 year ago
Reprinted from my blog at purplesteak.com. Slightly edited. Purple Cow is like a bowl of salsa. It is made up of many short chapters with a generous sprinkling of case studies of real organisations and people that are remarkably remarkable (or remarkably unremarkable). You can spoon it on its own, or dip your ideas into it to enhance their flavours- anytime and as many times as you'd like. Seth Godin, the author, calls Purple Cow the new P in the marketing list of five Ps (product, pricing, promotion, positioning, publicity, packaging, and more). Sure, there are more than five, but as Seth noted, everyone has their favourite five. Purple Cow is definitely in my list, which explains "Purple Steak (the name of my blog)." A Purple Cow refers to something extraordinary and remarkable. Two examples of Purple Cows in action are Lionel Poilane ("Case Study: The Best Baker in the World"), who sold $10 million worth of bread in one year; and Dario Cecchini ("Case Study: The Italian Butcher"), who has people crowding his butcher shop because they enjoy the meat-buying experience there. Although the subtitle of the book is "Transform Your Business by Being Remarkable," you don't really have to be (or aspire to be) in the business field to be inspired. What the book manages to achieve is to challenge the reader to the edges and explore the limits. The opposite of "remarkable" isn't "bad," - it's "very good." "Very good" is an overhyped myth. "Very good" causes you to be complacent. Worse, it causes you to settle. "Very good" doesn't get people talking, and lacks the punch. Anyone can be "very good," but only the remarkable few can be remarkable. And they are the remarkable few because they don't stop at "very good." And it is those remarkable ones who are the winners, while the "very goods" stay average. So whether you're a student, a teacher, a clerk, an artist, a fishmonger, whatever, you'll gain tremendously from Purple Cow. Nobody loses from being remarkably remarkable. If you hate to settle, if you want to stand out, if you want to create or do something extraordinary, then I strongly recommend this book to you. Stop being boring. Be remarkable.
Guest More than 1 year ago
If you want your business to stand out, you will definitely get what you want from this book. If you want your business to function optimally and you are interested in obtaining the best possible results, then read Optimal Thinking as well.
gtdbizmom More than 1 year ago
I have read Purple Cow 3 times and every time I read it I get so many new ideas that revolutionize my approach to business. The book is an easy read and I would recommend to buy it. The best 3 ideas I got were: 1. Small is the new Big: uncover a small niche market that you're passionate about and then become the absolute best person serving that market 2. Don't be afraid to stand out. Be unique, gutsy, true to yourself and brand yourself in a unique way. Vanilla is dead - be purple! 3. Make your product/service refer-able to a key group of sneezers who will do your marketing for you. All I can say is wow!!
Anonymous More than 1 year ago
Written by marketing pro Seth Godin, Purple Cow is a great book for anyone interested in improving business or marketing skills. Godin discusses several companies that have become sucessful in business to day by standing out and making their product different from the rest. These companies are used as examples throughout the book, and each section discusses one major point or step to making your business a success. My favorite part of the book is the "takeaway" pionts given by Godin at the end of almost every section. This book is a great tool to help those involved in business and marketing begin to stand out and be successful. OSU Comp Student 2009
Guest More than 1 year ago
Seth has done it again. In the Purple Cow, he challenges you to expand your creativity thinking, to get you to look at the same-old-same-old from a new perspective. This book is filled with case studies and examples of what does and does not work in the world of the Purple Cow, and how to stand out and get noticed, without following the traditional methods of marketing and PR. I dare you to get even half-way through this book without having your head fairly bursting with ideas on how to improve upon and existing product or service - or creating a whole new one. The information contained in this book is a must have for anyone interested in changing the direction of their business. Don't just be very good - Be Remarkable. Be a Purple Cow.
Guest More than 1 year ago
I received this book as part of a pre release, in hopes to learn more about promoting my Avon business, and getting the jump start on companies in the future. I expected a cut and dried book, but what I got was an awesome viewpoint, well written with bits of humor thrown in! I read the entire book in less than a day! I love the concepts, the theory, and hope to promote the book in hopes that everyone can adopt a new outlook on advertising, and more! This book is aimed mostly toward 'new product' companies, not someone like me who is selling someone else's product, but I got tips on how to advertise, what works for advertising, and what does not do well in promotions. I also learned that word of mouth sells it all!
Guest More than 1 year ago
this book was fantastic! not only is it the best bussiness related books i have ever read, its so intresting i had trouble ever putting it down. this book will change the way you view the world, read it....and start seeing purple cows everywhere!!
Guest More than 1 year ago
'There are so many very good things that very good is hardly worth noticing. Are you making very good things? How fast can you stop?' This is the central idea of Purple Cow. You are either remarkable or invisible. Given that consumers see 86,000 commercials a year and have neither the time nor the desire to understand them, the old method of marketing is dead. A product's success is no longer a function of its advertising budget. Building on his concept of Ideavirus, Godin illustrates that exceptional products benefit from the free marketing of word-of-mouth. Think Napster, the Aeron chair, and JetBlue airlines. These products weren't advertised. They were so exceptional that the products marketed themselves. Part of being exceptional is understanding that 'safe is risky' and 'criticism is not the opposite of success'. Buy this quick-read book and start thinking about how you and your products can be remarkable. If you don't do it, your competitor will!
pastorjeffmyers on LibraryThing 23 days ago
I am growing to love Seth Godin more and more. He's a marketing guru with a widely-read blog. He's written several best-sellers, including a book I reviewed not to long ago, Tribes: We Need You to Lead Us, which I loved. I finally got around to reading his most popular book, Purple Cow. I completely understand why it's so popular. It's a tremendous little book!The basic concept is that if you're driving through the country-side and see thousands of cows, eventually you don't even notice their presence. But if while driving you see a purple cow...well, that's worth stopping for. In other words, to thrive in today's world, it's not enough to be good, you need to be remarkable!Purple Cow really got me to thinking about what sets our church apart from any other church in town. Is there something about us that is remarkable enough to make people stop and notice? I know skeptics will say, "Jesus' gospel message is pretty remarkable. That should be enough." But I will risk being called a heretic and say, that's not necessarily true.I think churches have done a masterful job over the last howevermany years of taking the the truly remarkable 'good news' and transforming it into the boring news. Few are surprised by this message, because few churches are passionate about it. The sad (and exciting) news is that a 'purple cow' in the church world is a church that is actually Christ-like. So what are some counter-church-cultural ways we can be Jesus to our communities that would make them do a double-take? It's got me thinking...The purple cow principle is so true, too. While Jamie and I were in Scotland, we spent a lot of time driving through the countryside. It was beautiful and I guarantee you we saw at least a million sheep during our week there. At first it was quaint, but by the end of the week it was hardly worth noticing. However halfway through the trip I spotted something out of the corner of my eye that made me pull over and take pictures. Pink sheep! We asked several people during the week and showed them the picture, but nobody could give us a good reason. Maybe I should knock-off Godin's idea and write a church version called Pink Sheep! Hmm...
markdeo on LibraryThing 23 days ago
Good book on branding an positioning. Some may say overated? I say, great read while you got an hour or two to kill. Great weekend read. Great entry level marketing book. His stories of companies standout the most to me. (I.E. - Tombstone, Volkswagon, Wonder Bread). These are great examples of making your business remarkable. I really enjoyed the insight into "The Death of the TV Industrial Complex"
jpsnow on LibraryThing 23 days ago
The old rules of marketing have changed. The easily solved problems are solved and the obvious targets are gone.
ScentTrail on LibraryThing 23 days ago
I've met and worked with Seth. This book, originally shipped in a milk carton, boils marketing down to its most basic thing. If you don't have it stay home, do something else, go back to school, flip burgers, whatever just don't unveil another also ran mediocre product. The world only has time for exceptional now so make sure to create PURPLE things. Is it purple enough is the right question to ask your next product or promotion. If the answer is no, keep that cow in the bard :). One of my Top Ten Web Marketing Books.
rutherford on LibraryThing 23 days ago
The Purple Cow stands out, because it is remarkable. In a field of black and white cows, the purple cow is the one that you would remember ¿ turning to your travel companion and saying, ¿did you see¿?¿That¿s the premise of Seth Godin¿s book from 2002, a highly enjoyable spin through the act of being remarkable, and how businesses have transformed their fortunes by standing out from the crowd.It is an inspiring read, prompting you to evaluate everything from your business models to your personal behaviour ¿ and establish whether what you do is really outstanding. I devoured this again in one sitting on a 2 hour plane ride ¿ and have come away with a new set of ideas I¿ll be implementing, including some that will make my support teams even more remarkable, and also some that will hopefully make me a step closer to `awesome¿.
wjskabelund on LibraryThing 3 months ago
Unique ideas that will help you stand out and get noticed.
DSD on LibraryThing 5 months ago
Readers familiar with the author's blog will feel right at home when reading this book and may indeed find some of the chapters familiar as they come directly from his blog. For the unfamiliar reader though this book might be a bit irritating as the "chapters" (of which there are many and none number more than a few pages) may seem to lack coherence. This is because they are written about different elements of a common theme and not strictly written to lead from one to the next. That said, I did enjoy reading the book (as I do most of the authors writings) and especially enjoyed the numerous case studies. The book is however best read in small doses though as the author doesn't spend a lot of time on build up but jumps right in and gets to the heart of what he wants to tell you (which sounds quite contrarian for a marketer). This is most probably because the author belives in coming up with a remarkable product/service from the get go and not trying to use spin to sell something ordinary. The book could best be described as a collection of ideas and proposals and not so much a manual of how to get from A to B. If you're looking for a guide then this is not a book for you. If you are looking for inspiration then this is a good start.
Anonymous More than 1 year ago
This was a very quick read and has given me a lot of ideas. Now it's time to get to work.
Anonymous More than 1 year ago
It was straight to the point and had awesome examples. It doesn't give you this fool-proof plan or teaches you exactly what to do to transform your business. But it gives you the ammunition to be motivated and inspired. I enjoyed it and will definitely read it again. 
Anonymous More than 1 year ago
Shovies it in
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Hey jesse.
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