Putting a Stake in the Ground: Strategies for Getting Your First Marketing Journal Article Published Successfully

A common challenge faced by junior marketing faculty is to build a substantial track record of research within the first few years of appointment. Academic publishing can be mysterious and not many people know where to start. This book guides you through the necessary steps to have your first marketing journal article published successfully.

Advance Praise for Putting a Stake in the Ground

Professor Ken Wong has written a clear, systematic, and detailed guidebook that describes the practic...