Quantitative Analysis of Questionnaires: Techniques to Explore Structures and Relationships

Bringing together the techniques required to understand, interpret and quantify the processes involved when exploring structures and relationships in questionnaire data, Quantitative Analysis of Questionnaires provides the knowledge and capability for a greater understanding of choice decisions. The ideal companion for non-mathematical students with no prior knowledge of quantitative methods, it highlights how to uncover and explore what lies within data that cannot be achieved through desc...