Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Design questionnaires that deliver reliable insights, reduce bias and support confident decision making.

Questionnaire Design by Stephanie Marsh and Kate Bolton is a practical, research-led guide for senior professionals, policy leaders as well as academics who need to produce high-quality data that stands up to scrutiny. Whether you are leading research projects, shaping policy or driving data-led strategy, this book shows how to design questionnaires that generate accurate, meaningful and ...