Radical Product Thinking: The New Mindset for Innovating Smarter

Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.

In the last decade, we’ve learned to harness the power of iteration to innovate faster—we’ve invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up.

When we iterate without a clear vision or strategy, our products become bloated, fragmented, and...