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RE:Think Innovation: How the World´s Most Prolific Innovators Come Up with Great Ideas That Deliver Extraordinary Outcomes
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People make innovation much harder than it has to be.
Experts portray it as confusing and complicated so they can charge big fees. Executives make it intimidating and complex, so they appear smarter and important. Traditional innovators imply you need a spcial degree or Ivy-league education to know how to do it right.
YOU DON'T
The truth is, consistently coming up with great ideas isn't a talent one is born with or a skill that takes years to learn. It's actually a simple 5-step framework that...
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