Re-scheduling Television in the Digital Era
By Hanne Bruun
Paperback
$31.99
By Hanne Bruun
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This book explores how the television industry is adapting its production culture and professional practises of scheduling to an increasingly non-linear television paradigm, a testing ground where different communicative tools are tried out in a volatile industry.
Based on four case studies the book argues that a new television paradigm is being produced from within the multiplatform television organisations themselves in order to adapt to changing viewer habits and the tensions between digi...






















