Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

by Becky Robinson, Whitney Johnson (Foreword by)

Overview

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.

Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.

Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you’ll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others.

Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas.

This is a long-term process—one that doesn’t normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.

Product Details

ISBN-13:	9781523000876
Publisher:	Berrett-Koehler Publishers
Publication date:	04/19/2022
Pages:	224
Sales rank:	1,113,560
Product dimensions:	5.40(w) x 8.40(h) x 0.60(d)

About the Author

Becky Robinson is founder and CEO of Weaving Influence, a digital marketing agency working with authors, thought leaders, trainers, coaches, consultants, nonprofits, and training organizations since 2012. She has launched more than 150 books and provided ongoing digital marketing support to hundreds of clients.

Table of Contents

Foreword Whitney Johnson ix

Introduction: How Far Can You Reach? 1

Chapter 1 Evaluating Your Current Approach to Building Traction for Your Message 17

Chapter 2 What Do You Want to Be Known For? 34

Chapter 3 Creating Your Brand 43

Chapter 4 The Four Commitments 52

Chapter 5 The Reach Framework 71

Chapter 6 Your Permission-Based Email List 90

Chapter 7 Content, Your Flexible Asset 106

Chapter 8 Going beyond the Basics 122

Chapter 9 Writing a Book to Expand Your Reach 139

Chapter 10 Reach for Marginalized Voices 151

Conclusion: Reach as Far as Possible 165

Discussion Guide 171

Appendix: Planning a Launch Campaign 173

Notes 193

Acknowledgments 199

Index 205

About the Author 210

Editorial Reviews

A straightforward guide to building and keeping an audience through authenticity, perseverance, and generosity.”
—Kirkus Reviews

“Reach delivers a master class in how to create a lasting impact with your message. Becky Robinson is as realistic and practical as she is inspiring. Her time-tested advice about growing online influence will help you reach as many people as possible.”
—Fauzia Burke, author of Online Marketing for Busy Authors, founder, FSB Associates, and cofounder, Pub Site
 
“Becky Robinson has leveraged her decade of experience in building online reach into a practical, concise, and inspiring read that demystifies the process of getting our ideas heard. This is a must-have book for authors, speakers, and other people who want to make a bigger impact on the world through their work.”
—Dorie Clark, author of The Long Game and Adjunct Professor of Business Administration, Fuqua School of Business, Duke University
 
“I’m often asked how I created a successful global coaching business. I know you need a sustainable approach to online marketing, but I don’t have a system to share. Then I found Becky Robinson’s book Reach, which guides you through the steps so your value will be known worldwide. If you’re willing to consistently share your wisdom, this book will bring your vision to life.”
—Marcia Reynolds, author of Coach the Person, Not the Problem and world-renowned coach
 
“I’m a raving fan of Becky Robinson. Her new book Reach is a how-to guide for creators in search of an audience—but it feels like a conversation with an encouraging friend. Read Reach and let Becky show you four key ingredients that will help you expand your following so you can share your message with the world.”
—Ken Blanchard, coauthor of The New One Minute Manager® and Simple Truths of Leadership
 
“It is rare when a partner comes along who not only lays out a path for your work to make a difference in the world but inspires and equips you to undertake the journey. Becky enables those of us with a message to connect with our audiences and provides proven approaches for building a successful online presence and making an impact. This book is full of her wisdom—don’t miss it!”
—Jennifer Brown, founder and CEO, Jennifer Brown Consulting, and author of Inclusion and How to Be an Inclusive Leader
 
“I resonated with so much of the philosophy in Reach. Becky’s guidance in these thoughtfully written chapters is practical, specific, and bound to encourage and help new and experienced authors (and others). I will enthusiastically reference, recommend, and gift this book!”
—Helena Brantley, Principal, Red Pencil Publicity + Marketing

“In this excellent book, Becky Robinson provides aspiring thought leaders a clear framework for getting attention, making their mark, and influencing their audiences.”
—Allan Dib, author of The 1-Page Marketing Plan

From the Publisher