Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause


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Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.

Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.

Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you’ll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others.

Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas.

This is a long-term process—one that doesn’t normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.

Product Details

ISBN-13: 9781523000876
Publisher: Berrett-Koehler Publishers
Publication date: 04/19/2022
Pages: 224
Sales rank: 1,114,859
Product dimensions: 5.40(w) x 8.40(h) x 0.60(d)

About the Author

Becky Robinson is founder and CEO of Weaving Influence, a digital marketing agency working with authors, thought leaders, trainers, coaches, consultants, nonprofits, and training organizations since 2012. She has launched more than 150 books and provided ongoing digital marketing support to hundreds of clients.

Table of Contents

Foreword Whitney Johnson ix

Introduction: How Far Can You Reach? 1

Chapter 1 Evaluating Your Current Approach to Building Traction for Your Message 17

Chapter 2 What Do You Want to Be Known For? 34

Chapter 3 Creating Your Brand 43

Chapter 4 The Four Commitments 52

Chapter 5 The Reach Framework 71

Chapter 6 Your Permission-Based Email List 90

Chapter 7 Content, Your Flexible Asset 106

Chapter 8 Going beyond the Basics 122

Chapter 9 Writing a Book to Expand Your Reach 139

Chapter 10 Reach for Marginalized Voices 151

Conclusion: Reach as Far as Possible 165

Discussion Guide 171

Appendix: Planning a Launch Campaign 173

Notes 193

Acknowledgments 199

Index 205

About the Author 210

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