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Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics

By M. Joseph Sirgy
Paperback
$70.99
By M. Joseph Sirgy
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Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics, Second Edition, is specifically designed to educate real estate students with the art and science of the real estate marketing profession.

The book is divided into five major parts. Part 1 focuses on strategy issues related to real estate development firms. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, prici...

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BusinessReal EstateReal Estate - General & Miscellaneous