Rechtspraxis im Direktmarketing: Grundlagen - Fallstricke - Beispiele | Barnes & Noble®

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By Peter Schotthöfer

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"Rechtspraxis im Direktmarketing" behandelt Themen wie Werberecht, Datenschutz sowie spezielle Rechtsfragen des Marketings per Brief, Telefon, SMS, Telefax, E-Mail und Internet. Ein unverzichtbarer Ratgeber, der auf den Schreibtisch jedes Direktmarketing-Anwenders und -Dienstleisters gehört!

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