Recommend This! Delivering Digital Experiences that People Want to Share

Recommend This! Delivering Digital Experiences that People Want to Share

by Jason Thibeault, Kirby Wadsworth

Hardcover

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Product Details

ISBN-13: 9781118836699
Publisher: Wiley
Publication date: 02/24/2014
Pages: 272
Product dimensions: 6.10(w) x 9.10(h) x 1.10(d)

About the Author

Jason Thibeault (www.jasonthibeault.com) Jason is areformed serial entrepreneur and college professor turned digitalsuperhero. As a marketing strategist, he helps organizationscapitalize on digital technologies to succeed in today’sonline world. He imagines and builds creative technology solutionsthat drive today’s economy while consorting with CEOs, VCs,and little kids that have aspirations of playing professionalhockey. Jason has launched numerous startups using growth hackingstrategies, helped public companies pivot business models, andspeaks internationally about the impact of digital technologies onbusiness. Follow him on twitter @_jasonthibeault.

Kirby Wadsworth (www.kirbywadsworth.com) With over 20years in executive marketing roles, Kirby has led the transitionfrom traditional outbound to content-driven inbound marketing forboth global public companies and private startups. His work hascreated billions of dollars in new market opportunities, defined aquantifiable model for marketing return on investment, and helpedpioneer the role of online communities in providing sustainablecompetitive advantage. Follow him on twitter @acesage.

Table of Contents

Foreword by Phil Fernandez vii

Acknowledgments xi

Preface: Is Digital Marketing Dead? xiii

Introduction 1

Chapter 1 Business as Usual Is Over . . . or Is It? 9

Chapter 2 Digital Changes Everything 19

Chapter 3 The Importance of Relationships 43

Chapter 4 How We Connect in the Digital World 53

Chapter 5 Measuring the Value of Relationships 81

Chapter 6 Bridging Digital 95

Chapter 7 Understanding Need 99

Chapter 8 Developing History 107

Chapter 9 Offering Curation 117

Chapter 10 Recognizing Faces 123

Chapter 11 Telling Stories 135

Chapter 12 Being Authentic 147

Chapter 13 Delivering Consistency 163

Chapter 14 Maintaining Credibility 173

Chapter 15 Helpfulness 185

Chapter 16 Nurturing Online Communities 197

Chapter 17 Delivering the Promise 211

Chapter 18 Looking Forward 227

Notes 237

Index 247

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