Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

Winner of the Typographic Jacket of the Washington Publishers

Higher education expert William F. Massy’s decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America’s traditional universities. In Reengineering the University, he addresses widespread concerns that higher education’s costs are too high, learning falls short of obje...