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Reimagining Operational Excellence: Inspirations from Asia

By Philip Kotler, Hermawan Kartajaya, Jacky Mussry
Hardcover
$28.00
By Philip Kotler, Hermawan Kartajaya, Jacky Mussry
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Explore the cutting-edge of marketing new products and services from leading businesses in Asia

In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.

In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it ...

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