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Reinventing Retail
By Ian Shepherd
Paperback
$22.99
By Ian Shepherd
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The retail landscape is changing. Will your business adapt or die?
Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive.
All around us traditional businesses are disappearing - undone by savvy and nimble new entrants and by failing to keep up with changing consumer demands. The world has changed beyond recognition in the last 20 years and it is not enough for retailers to launch a website and a Facebook page and proclaim themse...