Reinventing You: Define Your Brand, Imagine Your Future

Reinventing You: Define Your Brand, Imagine Your Future

by Dorie Clark


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Product Details

ISBN-13: 9781422144138
Publisher: Harvard Business Review Press
Publication date: 04/09/2013
Pages: 240
Sales rank: 811,288
Product dimensions: 5.60(w) x 8.40(h) x 1.00(d)

About the Author

Dorie Clark is a marketing strategy consultant and frequent contributor to Harvard Business Review and Forbes. Recognized as a branding expert by the Associated Press, Clark has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.

A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and U.S. News & World Report. She is also a columnist for Mint, India's second-largest business newspaper.

Table of Contents

1 The New Branding Landscape 1

2 Recognize Where You're Starting 13

3 Research Your Destination 31

4 Test-Drive Your Path 49

5 Develop the Skills You Need 65

6 Who's Your Mentor? 79

7 Leverage Your Points of Difference 95

8 Build Your Narrative 113

9 Reintroduce Yourself 135

10 Prove Your Worth 155

11 Keep It Going 181

Epilogue: Make Your Reinvention Work 195

Appendix A Your Professional Reinvention Self-Assessment 201

Appendix B Classroom or Book Group Discussion Questions 209

Notes 211

Index 215

Acknowledgments 223

About the Author 225

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