Remaking the American University: Market-Smart and Mission-Centered

Universities have been influenced by the market and colleges rankings such as those published by US News and World Report and as a result, have become more like businesses that produce career-driven graduates. Zemsky (U. of Pennsylvania), Wegner (Great Lakes Colleges Association), and Massy (emeritus, Stanford U.) analyze how universities have changed from places of "public purpose" and suggest ways in which universities can use the market to advantage and return to missions valuing public ...