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Repetition Reality: How Frequent Lies Rewire Our Perception of Truth

By James Halden
eBook
$5.99
By James Halden
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The human brain is engineered to seek patterns, but this evolutionary advantage carries a devastating flaw. When a false statement is repeated frequently enough, our cognitive defenses break down, and we begin to process the lie as an undisputed fact. This phenomenon is known as the illusory truth effect.

This book investigates the hidden mechanics of cognitive fluency and how our brains mistake familiarity for accuracy. You will discover how politicians, advertisers, and algorithm-driven me...