Reputation Matters: Why Branding & PR is Not Enough

An organization's reputation is a critically important part of attracting customers, great talent and suppliers whilst having political credibility.
In this current world of unfettered social media access, organizations - private, public and not-for-profit - are more vulnerable to attacks, both legitimate and illegitimate. And yet many remain ill prepared for how to manage these types of crises. Traditionally, organizational reputation has fallen under the purview of legal advisors, brand an...