June 21st Father's Day! All the best gift ideas. Shop NowJune 21st Father's Day! All the best gift ideas. Shop Now
Add Item to wish listAdd Item to wish list
Read Sample

Research in Media Promotion

By Susan Tyler Eastman (Editor)
Paperback
$68.99
By Susan Tyler Eastman (Editor)
Promotion message icon
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Formats
See All Formats & Editions
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.

Research in Media Promotion serve...

Categories