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Research in the Wild

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The phrase "in—the—wild" is becoming popular again in the field of human—computer interaction (HCI), describing approaches to HCI research and accounts of user experience phenomena that differ from those derived from other lab—based methods. The phrase first came to the forefront 20—25 years ago when anthropologists Jean Lave (1988), Lucy Suchman (1987), and Ed Hutchins (1995) began writing about cognition being in—the—wild. Today, it is used more broadly to refer to research that seeks to ...