Research Methods for Business, with eBook Access Code: A Skill Building Approach

Master the tools and techniques needed to design, conduct, and analyze research projects effectively

Research Methods for Business, 9th Edition explains the principles and practices of using a systematic, organized research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper un...