Research Methods for Tourism, Hospitality, Leisure and Events: Methodologies, Metrics and Reporting

A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.

Research Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods app...