Resource-Allocation Behavior
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Despite the increasing necessity for information on allocating dwindling resources, resource-allocation behavior is not nearly so well understood as choice behavior (selection from two or more already defined alternatives, events, or lotteries.)
Although there have been scores of books devoted to the optimal model for making resource-allocation decisions there has never been a book discussing the cognitive aspects of this behavior.
This book answers the question of how people make such dec...























