Responsible Destination Management: A Practical Approach

This textbook provides undergraduate students with the theory and practical steps to manage global tourism destinations responsibly in the 21st century.

Responsible Destination Management considers:
—The complexities at the heart of the travel industry from ensuring tourism benefits a destination's economy but not at the expense of harming local communities
—The strategic roles of government and destination management organizations (DMOs)
—Destination product portfolio development and brand m...